Last updated: 26 September 2026
Nurture is a plant care reminder app. This policy explains what it does with your information. The short version: everything you record about your plants stays on your phone, whether or not you make an account. An account is optional and is needed only to identify plants from a photo. Nurture shows advertisements, and the advertising provider collects information about your device.
Nurture keeps the following on your device, in its own private storage:
Your plants, photos, notes, and care history never leave your device unless you deliberately export them. That stays true if you make an account: an account is used for identifying plants, not for storing your collection. What an account and identification involve is described in their own sections below.
Nurture does collect anonymous usage data, through Google Analytics for Firebase, so that it is possible to see which parts of the app get used and whether reminders are working. That covers things like: the app being opened, a plant being added, a care task being completed or snoozed, a page of the plant guide being opened, and whether notification permission was granted. Some of those carry a detail, such as which kind of care a task was, or which species from the plant guide a plant is.
It never includes anything you wrote or took. Not the names you give your plants, not your notes, not your photos. It never includes your account or any identifier Nurture creates, and there is no attempt to work out who you are.
You can turn it off. Settings, under Privacy, has a switch called "Share anonymous usage data". Turning it off stops collection entirely rather than merely reducing it, including the automatic session and screen counts that Google's SDK would otherwise record.
This data is processed by Google. Their handling of it is covered by Firebase's privacy documentation and Google's own privacy policy.
Crash reporting is not enabled. Nurture does not collect crash or diagnostic reports on its own. The only time details about your device leave it is when you send feedback, described next.
Advertising is separate. See the section below.
You can use everything in Nurture except plant identification without an account. If you choose to make one, you sign in with Apple or Google, and Nurture's server keeps:
That is all an account holds. Your plants, reminders, history, and photos are not uploaded to it; they stay on your phone as they did before you signed in, and signing out leaves them in place.
The account is held with Firebase, a Google service, which runs Nurture's sign-in and server. Google's handling of it is covered by Firebase's privacy documentation. To check that requests come from the genuine Nurture app, the app asks Apple's App Attest or Google Play Integrity to vouch for it; that check says nothing about you or your plants.
The account is used only to run identification and your monthly allowance. It is not used for advertising, not shared with anyone else, and never included in usage data.
With an account, you can take or choose a photo and Nurture will suggest what plant it is. Nothing is sent until you choose a photo for this.
The answer names a plant and links to its page in the guide. When a suggested plant is one the guide does not yet cover, Nurture counts how often that species comes up, so it knows which to add next. That count holds the species name only: no account, no photo, and nothing about you.
Settings has a Send feedback screen, and when something in the app fails, the message offers Report this, which opens the same screen. Nothing is sent unless you write a message and press Send.
When you do, Nurture sends:
The screen shows those device details in full before you send, under "What gets sent". It never includes the names you give your plants, your notes, or your photos.
Feedback is delivered through Google Forms, into a spreadsheet only Nurture's developer can see, and is used to answer you and to fix what went wrong. It is not used for advertising and not shared with anyone else. Google's handling of it is covered by the Google Privacy Policy.
Nurture can create a backup file containing all of your plants, schedules, history, and photos. This happens only when you ask for it.
You choose where that file goes — a folder on your device, or another app through the share sheet. Once you have shared or saved it, the file is outside Nurture's control, and how it is stored is governed by wherever you put it. Nurture never uploads a backup anywhere on its own.
Nurture asks for these only when the relevant feature is used, and each one is optional:
Nurture is free, and is paid for by advertisements shown on the Today, Plants and Guide screens. They are supplied by Google AdMob, and never appear while you are recording or completing care.
To show them, the Google Mobile Ads SDK collects information about your device, which typically includes:
This information goes to Google, not to Nurture. It is used to select and measure the advertisements you see. Nurture's developer never receives it, and never sees anything about your plants, because that information is never sent anywhere.
Advertisements you choose to watch. If you have used your month's plant identifications, Nurture may offer an extra one for watching an advertisement. Only then, Nurture gives Google your account number and the code for your phone described above, so that when you finish watching, Google can tell Nurture's server which account to credit. Google's message to Nurture's server, which includes your account number, is kept in the server's logs for up to 30 days and then deleted automatically.
Google's handling of it is governed by their own policies:
Your choices. On iPhone, advertisements are never personalised. They are chosen by context, Nurture never asks to track you, and no consent form is shown, because nothing it does needs one. On Android, where personalised advertisements can be shown, Nurture asks first in the places that require consent for them, the EEA and the UK among others, using Google's consent form, and you can change your answer later from the app's settings. Android also offers controls over the advertising identifier: under Settings → Privacy → Ads, you can reset it or opt out of personalisation entirely.
Nurture is not directed at children and is not intended for them. It has no age-gate; if you are responsible for a child using it, note that the advertising described above applies to them as it does to anyone.
Everything you record is stored on your device:
Your account. Delete it from the app, under Settings, Account, Delete account, or without the app by following the steps on the account deletion page. Deleting it removes your sign-in and everything stored with the account. Two things are kept because they hold nothing about you: the monthly identification count for your phone, under the scrambled code described above, so that a new account on the same phone does not reset it; and counts that mention no account at all, such as how many identifications happened each day. Server logs that include your account number are deleted automatically within 30 days.
Feedback you sent. Nurture's developer also holds any feedback you chose to send. To have it deleted, email appnurture1@gmail.com; if you gave an email address with it, that is the easiest way to find it, and otherwise describe what you sent and roughly when.
Advertising. Information collected for advertising is held by Google; their policy above describes how to manage or remove it, and resetting your advertising identifier severs it from your device.
If this policy changes, the updated version will be published here with a new date. If a change affects what Nurture does with your information, the change will be described in the app's release notes.
Questions about this policy can be sent to appnurture1@gmail.com.
Nurture: plant care reminders that work offline.